DIY : When Good Colors Go Bad — Avoiding Mistakes When Choosing A Paint Color

Have you ever made a mistake when choosing a paint color? Like when that perfect canary yellow paint color you painstakingly picked for the living room turns out to be a sickly shade of green. Or when that perfect elegant red in the front hall dries to a lovely shade of pink. Or when you really thought the purple you picked from the manufacturer’s color chip was going to work great with your new sofa. Until it didn’t …

Want to Avoid Mistakes When Choosing a Paint Color? With SureSwatch, You’ll Never Have to Deal With Good Colors Gone Bad!

Paint is like a colored film, the color of the surface that you are painting over can affect the new color that you are trying to achieve. For example, painting over an existing blue wall with a bright yellow can produce an off-shade of green instead of the yellow color shown by the paint manufacturer’s color chip. “Show-through” of the original wall color is most common with bright, vibrant colors. Earth tones, beiges, pastels, etc., generally do not have show-through issues. Such colors have good “covering” or “hiding” power.

That is why we developed SureSwatch as a clear film. SureSwatch clear film provides color accuracy that a white material cannot because a clear film shows the effect an existing wall color can have on a new paint color topcoat. Painting a test patch over white cardboard or plastic can give you a false positive because the cardboard or plastic blocks the original wall color from showing through the new coat of paint. That means you might like the color chip of the paint, but when you put the paint on your wall, the color might be different.

In developing the SureSwatch, we made it simple to use. But, there is actually quite a bit of complex science behind the product’s design and function. The clear material is specially designed so that any type of paint will adhere to it, similar to how paint adheres to a wall. Also, the tackiness of the adhesive is just right for easy, clean removability. The thin flexible material looks and feels like paint. The Primer Decider gray shades were carefully chosen to block (or “hide”) the original wall color while at the same time having little or no effect on the new color. In general, lighter grays are for lighter new colors and darker grays are for darker new colors. You make the choice with your own eyes!


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