DIY : In simplicity, there lies success.

Cary Strickland, RTI Innovation Advisors

What’s driving the Do It For Me (DIFM) trend? How can services and products align to the trend and respond to the consumers’ goals of convenience and optimizing time? CPG Sector Lead Cary Strickland shares his point of view in his latest post.

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Meal kits don’t always respond to customers‘ goals of convenience and time optimization.

About the Author
Cary Strickland brings to our clients his extensive experience helping product development teams find the right partners, assess technology options, or evaluate their competition for developed and emerging markets. He has expertise in technology scouting, landscaping and evaluation, market opportunity analysis, and technology-inspired ideation and human-centered design.

He has also managed projects in infrastructure and construction, industrial coatings and chemicals, food, and packaging; his international experience includes Japan, Saudi Arabia, and the Philippines. When not musing on innovation excellence he plays guitar and bass.

Cary has an M.E.M. in Engineering Management from Duke University, a B.S. in Chemical Engineering, and a B.S. in Paper Science Engineering from North Carolina State University.

Photo by Angela Pham on Unsplash

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