DIY : 11 Best Free Tools to boost Your Search Ranking in 2019
Digital marketing is getting hot and lot of companies are hiking their SEO marketing budget for 2019.
As a small business do you think you have a chance to stand against these big brands with millions of marketing budget to spend on SEO Software?.
It looks impossible right,but it really isn’t. In this article i provide you 11 best marketing tools which are absolutely free and will help you do SEO for your website on a budget.
Most of these SEO software tools are from google and they are fast, free, and easy-to-use. In this article i will explain how you can use these tools to do SEO for yourself .
1. Google Analytics
Identifies Target audience and the traffic to your website and provides complete web statistics and search insights.
This is the like oxygen for a digital marketer as it captures pretty much every thing that can be imagined on your website and help you understand the search intent of the traffic.
This will help you adjust your digital marketing strategy to take full advantage of your top sources of traffic.
Google Analytics will do all the work for you once it is installed. It will take some time to collect enough data and then will display the results daily.
Apart from tracking pretty much every bit of traffic you could imagine on your website, Analytics also shows many keyword insights as to which terms people use to land on your pages.
This data is shown either under Acquisition > Search Console > Queries or Acquisition > Campaigns > Organic Keywords.
Alternative: Matomo, Open Web Analytics, and Clicky
2. Google PageSpeed Insights
Check the speed and usability of your site on multiple devices
Enter a URL, and this tool will test the loading time and performance for desktop and for mobile, plus identify opportunities to improve (and pat you on the back for what you’re doing well). The mobile results also come with a user experience score, grading areas like tap targets and font sizes.
Alternatives: Pingdom, WebPageTest, and GTmetrix
Hundreds of keyword ideas based on a single keyword
SEMrush is an SEO tool that does your keyword research, tracks the keyword strategy used by your competition, runs an SEO audit of your blog, looksfor backlinking opportunities and lots more. SEMrush is trusted by internet marketers all over the world. It is also used by a number of businesses, big and small.
Alternative: Answer the Public, Ubersuggest
4. Google Search Console + Bing Webmaster Tools
Constant website analysis, alerts, and error reports
These webmaster tools help give you a taste of what the two top search engines think of your site. It’s helpful to see any bugs, alerts, and indexing issues.
Pro tip: Each of these two tools requires a bit of installation on your site. If you’ve got a WordPress website, you can add the webmaster code automatically through a plugin like Jetpack or Yoast.
5. Ahrefs’ Backlink Checker
Comprehensive link analysis
The free version of Ahrefs’ Backlink Checker shows the top 100 backlinks to any website or URL, along with the total number of backlinks and referring domains (links from unique sites), Domain Rating (DR), and URL Rating (UR) where applicable.
Pro tip: Paste in a competitors website to find instant link opportunities.
6. Google Keyword Planner
Know what people search for
Enter a keyword or group of keywords into the tool, and Google will return all sorts of helpful stats to guide your keyword strategy: monthly search volume, competition, and even suggested terms you might not have considered.
7. Google Trends
See the relative search popularity of topics
Google Trends shows the popular search terms over time, which is useful for uncovering seasonal variations in search popularity amongst other things. Compare multiple terms to see the relative popularity.
8. Schema Creator
Customize how your web pages appear in the search results
Create custom code so that your reviews, events, organizations, and people are displayed the way you want in Google’s search results. Once you’ve created your schema code, copy and paste into your website.
Here’s an example of Schema in action:
See your website the way a search engine sees it
Enter your site, and this tool will strip out everything but the guts, revealing your website the way search spiders see it. This particular view can be helpful to see the hierarchy you’ve given particular elements (maybe without realizing it!).
Instantly find broken links on any web page
LinkMiner is a simple Chrome extension that checks the HTTP status of all links on the current web page. All broken (404) links are highlighted red. A useful tool for discovering broken link building opportunities.
Check for duplicate content
Enter a URL for a blog post or website, and Copyscape can tell you where else that content exists online. You might find results that you’ll need to follow-up with to help get your SEO in order.
Bonus Tool: Structured Data Testing Tool
Structured data helps to provide context to the information on your page. This tool from Google uses live data to validate the structured data for any web page, or you can copy/paste code to test it.
Putting together a list of free SEO tools can be a daunting task. There are hundreds out there! I aimed to grab the ones that we’ve found valuable here at Buffer and the ones you can use via the web within minutes to get some amazing insights.
If you’re interested in even more tools — like, hundreds! — here are a few places to start:
Which SEO tools are your favorite? Do you prefer web tools like these or browser plugins and spreadsheets?
I’d love to hear any tips you’re willing to share in the comments!